Is the non-profit journalism model viable? The four panelists at Saturday’s early morning session say yes. The four organizations the panelists represent, Voice of San Diego, Capitol News Connection, Huffington Post Investigative Fund, and ProPublica, have different funding profiles that mix the expected foundation grants, and add (depending on the organization) private funding, fee-for-service payments, or individual donations.
Capitol News Connection provides a sort of outsourced
Capitol bureau for National Public Radio stations nationwide. Capitol News
Connection executive director Melinda Wittstock said that she has noticed that
similar organizations have hit their stride when they hired a dedicated development,
or fundraising, staffer. She noted that Capitol News Connection is caught in a
funding Catch-22 in that they can’t get the funding to pay a development
staffer’s salary.
Nick Penniman, executive director of the Huffington Posts Investigative Fund, said that while major foundations have not traditionally funded journalism, the crisis in the newspaper industry has woken them up to the need. The Fund’s Creative Commons license, which allows any news organization to use the work produced by the organization the moment it becomes available, provides the mechanism so the foundation is funding work for the public good, and not a particular (for-profit) news organization.

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Posted by: Reeta Sethi | Dec 14, 2009 at 07:07 AM
Viability? I think it's case by case. It most likely depends on the issue, how much does a financier want the issue to be promoted? Will the non-profit journalist promote it the way they (the financier) wants it promoted? Or will the financier just end up paying a for-profit journalist to write it? That, I would say depends on the non-profit org that the journalist writes for, what they stand for, mission, vision, values, etc ...... Speaking of writing for the environment, I've got a blog and just published a new post about a couple easy changes we can make to get the ball rolling on going green one choice at a time. Check it out if you like: stainless steel water bottles
Posted by: Big Al Stainless Steel Water Bottles | Mar 09, 2010 at 09:27 PM
the html code I used on my previous post didn't link to my blog so here it is again:
http://www.reusablebagblog.com/
Thanks again.
Al
Posted by: Big Al Stainless Steel Water Bottles | Mar 09, 2010 at 09:42 PM